CCI dismisses complaint by Beverly Hills Polo Club owner against Amazon units in India

Fair trade regulator Competition Commission of India(In) (CCI) dismissed a case of abuse of dominance & unfair business practises over the Indian units of ecommerce giant Amazon by this boss of a famous apparel brand.

Netherlands-based Lifestyle Licencing BV & Lifestyle Equities CV, that owns & distributes Beverly Hills Polo Club (BHPC), charged Amazon India(In) of selling their own counterfeited (or) unlicensed products in heavily discounted costs on its platforms. They stated the exclusive arrangements between Amazon India(In) & preferred sellers cause an exclusionary impact to different sellers on the ecommerce platform.

Moneycontrol reviewed the CCI order moved under Segment 26(2) of the Competition Act, 2002.

Quoting to different competitors, like Paytm Mall, Snapdeal, Shop Clues and so on, within the Indian on-line fashion retail market, the CCI decided that Amazon India(In) is not dominant, & thus, “no abuse of dominance is made out”. “The nature of the market is dynamic,” the CCI stated in an order on Sep 11, 2024.

“The CCI has endorsed a nuanced reach awhile assessing Amazon’s dominance within the appropriate market,” stated Ram Kumar Poornachandran, a partner in Talwar Thakore & Associates (TTandamp;A), who specialises in competition law.

Lifestyle Equities CV & Lifestyle Licencing BV registered the case over Amazon Seller Solutions (Amazon India(In)), Amazon

Exports Sales (Amazon Exports) & Cloudtail India(In), a joint venture between Amazon & NR Narayanamurthy’s Catarmanran Ventures.

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