The 31-year-old pop superstar will create headlines this week once she broadcasts Fearless (Taylor’s Version), a recently captured take of this mega-successful record that catapulted her into stardom.
The job is a culmination of a terminal struggle where Swift maintains she had been”stripped off [her or his ] lifetime’s occupation,” when her former label, Large Machine.
Together with the master records for her initial six records, were marketed to powerful audio (along with Swift’s sworn enemy), Scooter Braun. “This procedure was more satisfying.
More psychological than I might have envisioned and has left me more determined to re-record all of my songs,” Swift explained in an announcement published on Twitter.
Swift’s brand new album is much more than just a savvy business move. It is a sign for musicians and content creators everywhere of a significant change in the equilibrium of power.
The backstory. Why did Taylor opt to re-record her older records in the first location? The solution is complicated. (TheNew York Times writes a fantastic overview which you could read here. )
The Brief version goes like that:
In 2019, Braun purchased the major Machine Tag Team the music label which signed Swift as a teen for her very first recording contract and then obtained ownership of their master records (masters) of her first six records.
Swift immediately went people to spell out the selling since her”worst case situation,” because she recounted tales of the way Braun and his customer Kanye West bullied her throughout the years.
Swift did not persist for extended, however. She staged a plan to recover control of her songs by listing new masters of her older records –starting with Fearless.
In doing this, Swift could finally have fresh versions of those tunes that fans adored. She could then invite those lovers to flow or purchase these new variants rather than the previous ones.